Agency Consulting Group, Inc. has created the ASSET PROTECTION MODEL over many years of observing the difference between how successful agencies seem to grow and develop, whether the insurance market is soft or hard, good or bad, while most agents simply develop excuses why business is so bad.
We determined that many agents would prefer to model themselves after strong, continuously growing businesses than after the “average” agency.
The primary commonality of successful sales agencies was their concentration on relationship selling instead of chasing the elusive “Price Shoppers”. The second commonality is a consistent, disciplined approach to sales that touches all prospects as many times as needed to create relationships, offers all agency products to all agency customers, and makes REFERRALS an active, rather than passive noun that generates customers from other customers.
THE ASSET PROTECTION MODEL RESPONDS TO ALL OF THESE COMMON THREADS OF SALES SUCCESS.
Why would a business-person want to do business with an insurance agent that he just met?
How do you build a trust relationship with a prospect that evolves into a consulting relationship between agent and client?
When Agency Consulting Group, Inc. brings the ASSET PROTECTION MODEL to your agency (or to your association in our presentations) we present the concept, teach it to your staff, and even specifically train your producers using live video rehearsals. We can provide the 15-Step Marketing Program, a disciplined approach to building relationships with prospects, and The Referral Tree, a software package designed by Agency Consulting Group, Inc. to encourage, measure and reward active referral generation for all agency clients.
Related PIPELINE articles:
- A COMMODITY VS. A RELATIONSHIP
- AGENCY CONSULTING GROUP GOING ON TOUR IN EVERY STATE —PRODUCER ACQUISITION, COMPENSATION, MOTIVATION AND MANAGEMENT AND RELATIONSHIP SELLING – THE ASSET PROTECTION MODEL
- AGENCY CONSULTING GROUP PRESENTS INSURANCE AGENCY SUCCESS SEMINARS
- Bledding Clients
- BUILDING A RELATIONSHIP
- CELEBRATING DIFFERENCES
- Clients for LIfe
- Consultative Sales
- CREATING PRODUCERS – ROLLING YOUR OWN – THE PRODUCER RECRUITMENT PROGRAM
- Hail The Dinosaur
- How To Become A “Shark Hunter”
- How to Maximize Agency Income
- HOW TO MAXIMIZE AGENCY INCOME BY STOPPING SELLING INSURANCE
- Identifying Prospects Who Wont Buy from You-Before You Waste Your Time
- Intelligence And Marketing
- KEEPING YOUR AGENCY VIBRANT AND PERTINENT IN A CHANGING INSURANCE ENVIRONMENT
- MARQUIS ACCOUNT MARKETING
- Monday Mornin
- Never Been Better
- PERSONAL LINES PRODUCERS PROGRAM – 2013 UPDATE
- PROSPECTING – THE GREAT DILEMMA
- Protecting Assets vs. Selling Insurance
- Putting the Customer First
- Relationship Selling
- RELATIONSHIP SELLING – COSTS AND RETURNS
- Relationship Selling / Consultative Selling
- Sales Call – Back to The Basics
- Shepherding Claims
- The “Keep-In-Touch” Program
- THE “HOW TO’S” OF CHANGE – Article #2 – follow up from article entitled “FOUR CRITICAL QUESTIONS FOR LEADERS”
- The Asset Protection Model
- The Asset Protection Model
- The Asset Protection Model – Update 2007
- THE ASSET PROTECTION MODEL*
- THE CONCIERGE INSURANCE AGENCY
- The Contact Grid In The Asset Protection Model
- The Contact Grid In The Asset Protection Model
- The New Hard Market
- The Referral Tree Program
- THE SALES FUNNEL IN THE ASSET PROTECTION MODEL OF RELATIONSHIP SELLING (Bonus part VI of the Producer’s Role series)
- THE SECRETS OF A SUCCESSFUL MAN
- We Didnt Know You Can Do That!
- What is THE MOST important thing for an agency?
- WHEN IT’S TIME TO CLOSE THE SALE OR CLOSE THE RELATIONSHIP Part V of our PRODUCER’S ROLE series
- Why Differentiation Is Critical for Insurance Agencies
- YES, THERE IS A PLACE IN THE AGENCY FOR PERSONAL LINES PRODUCERS
- You Can Lead a Horse to Water