ACG - Agency Consulting Group

The PIPELINE

A national monthly newsletter for agency principals dedicated to agency management topic

Ten Commandments of Good Business

A CUSTOMER is the most important person in ANY business;

A CUSTOMER is not dependent on us-- we are dependent on him;

A CUSTOMER is not an interruption of our work-- he is the purpose of it;

A CUSTOMER does us a favor when he calls-- we are not doing him a favor by serving him;

A CUSTOMER is part of our business-- not an outsider;

A CUSTOMER is not a cold statistic-- he is a flesh-and-blood human being with feelings and emotions like our own;

A CUSTOMER is not someone to argue or match wits with;

A CUSTOMER is a person who brings us his wants-- it is our job to fill those wants;

A CUSTOMER is deserving of the most courteous and attentive treatment we can give him;

A CUSTOMER is the life-blood of THIS and every other business.

Attributed by some to General Motors - mid 1970's