A CUSTOMER is the most important person in ANY business;
A CUSTOMER is not dependent on us– we are dependent on him;
A CUSTOMER is not an interruption of our work– he is the purpose of it;
A CUSTOMER does us a favor when he calls– we are not doing him a favor by serving him;
A CUSTOMER is part of our business– not an outsider;
A CUSTOMER is not a cold statistic– he is a flesh-and-blood human being with feelings and emotions like our own;
A CUSTOMER is not someone to argue or match wits with;
A CUSTOMER is a person who brings us his wants– it is our job to fill those wants;
A CUSTOMER is deserving of the most courteous and attentive treatment we can give him;
A CUSTOMER is the life-blood of THIS and every other business.
Attributed by some to General Motors – mid 1970’s