Employee Motivation Programs
However, awards and campaigns to motivate employees are not a waste of time if done properly. Here are a few rules for the proper motivation of employees through award campaigns:
1. Make the success of employees in a campaign easily measurable by the employees themselves. A motivational campaign should not be vague or subjective.
2. Make the campaigns "mini campaigns" , short in term and quick to reward. Employee motivation is difficult to maintain even for a quarter. Motivational campaigns of annual terms are almost impossible to maintain for the full term of the program. Insurance agency programs are best run in month-long terms because we're used to doing our reporting at month end.
3. Make rewards tangible. This does not mean that they have to be large. However, if your motivating employees to perform better, the enhanced productivity and performance is normally equivalent to the generation of better customer satisfaction or greater profits for the company. Dinner for two or small monetary awards (in cash) are often appreciated as positive stroking mechanisms.
4. Permit all employees who can achieve the standard goals that you have set to "win". If the motivating performance increases productivity and profits for the company, wouldn't you prefer to have all of your employees "win" ? The only people losing in this scenario are those who can not achieve the standards that you've set for your program. Set your standards higher than current performance but not too high. Nothing stops you from "raising the bar" as overall performance of your staff increases.
5. Enhance cooperation instead of competition. If you're rewarding winning employees with a dinner for two, what's wrong with rewarding the same employees a dinner for four if all of the employees in the department achieve the goal of the campaign? If the campaign rewards employees with financial incentives, increase the financial incentive with the number of employees making the grade. As you can imagine, employees will begin to develop a very cooperative spirit if they feel that the more people "winning" the better their own personal reward.
Motivational campaigns, in themselves are wonderful. It is one of the ways that we can provide positive feedback for excellent performance outside of the normal performance evaluation process in the business. Use these tips to guard yourself against creating "demotivating programs" instead of motivational programs for your agency.